Responsibilities

• Content strategy and production
• Own AEM's content strategy and editorial calendar to drive brand awareness and demand generation programs.
• Produce and manage a high-volume, high-quality content pipeline, using AI tools throughout ideation, drafting, editing, and repurposing, while maintaining AEM's editorial standards and brand voice.
• Build a repeatable system for turning one core asset (a report, a customer story, a product update) into multiple formats and channels.
• Partner with product marketing, sales, and subject matter experts to translate technical and scientific material into content that resonates with government and enterprise buyers.
• Brand awareness and organic social
• Own organic social media as a primary channel for driving awareness and positioning of AEM.
• Lead video content strategy built for organic reach, using formats that don't require a production budget (e.g. employee- and expert-led video, screen recordings, repurposed interviews).
• Apply social SEO practices, optimizing content for search and discovery within social platforms themselves, not only traditional web search.
• Grow AEM's voice and presence across LinkedIn and other relevant platforms and evaluate emerging channels worth testing.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8+ years of B2B content marketing experience, with ownership of a content calendar and measurable results.
• Experience running organic social media as a growth or awareness channel.
• Working SEO expertise, including keyword research, on-page optimization, and content-led organic growth. AEO or LLM-visibility experience is a strong plus.
• Familiarity with offsite, community-based channels like Reddit, and judgment for engaging authentically.
• Hands-on experience using AI tools for writing, editing, research, image, or video as part of a daily content workflow.
• Comfortable producing lightweight video content without a production team, and knows how to get authentic, credible video out of internal experts.
• Excellent writing and editing skills, with judgment to adapt tone and depth for technical, government, and enterprise audiences. Proficiency for analyzing datasets for inclusion into content.
• Public sector experience a plus.

Benefits

• US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%.