B2B Marketing Manager

Responsibilities

• Develop and execute integrated B2B marketing campaigns that drive referrals, engagement, brand awareness, and growth among provider, payer, and manufacturer audiences.
• Partner closely with sales and account management teams to identify marketing needs and develop targeted campaigns, outreach strategies, and account-based initiatives.
• Develop sales enablement tools, presentations, training resources, and other materials that help sales teams engage prospects and clearly communicate our value proposition.
• Lead marketing support for field-based initiatives, including industry conferences, trade shows, webinars, continuing education programs, and other customer-facing events.
• Develop targeted email, direct mail, and other outreach campaigns tailored to key B2B audiences and stages of the customer journey.
• Manage multiple concurrent marketing initiatives from strategy through execution, ensuring clear objectives, timelines, stakeholder alignment, and on-time delivery.
• Collaborate with marketing and business stakeholders on positioning and messaging to ensure consistency and relevance across B2B audiences.
• Manage and optimize CRM and marketing automation activities, including lead and campaign tracking, reporting, dashboards, data quality, and sales adoption.
• Monitor campaign and channel performance, translate data into actionable insights, and continuously optimize programs based on results.
• Help develop scalable marketing processes, tools, and resources that improve collaboration between marketing and sales and support continued organizational growth.

Requirements

• 5+ years of experience in B2B marketing, healthcare marketing, demand generation, field marketing, or a related discipline.
• Demonstrated experience developing and executing integrated B2B marketing campaigns across multiple channels.
• Proven ability to manage multiple projects simultaneously with strong organizational, prioritization, and time-management skills.
• Strong blend of strategic thinking and hands-on execution; comfortable moving between big-picture planning and detailed delivery.
• Experience partnering directly with sales or business development teams and developing sales enablement programs and materials.
• Experience with email marketing, CRM platforms, and/or marketing automation tools such as Salesforce, HubSpot, or Zoho.
• Ability to use campaign and CRM data to evaluate performance, identify opportunities, and inform marketing decisions.
• Excellent written and verbal communication, collaboration, and stakeholder-management skills.
• Self-starter who is resourceful, comfortable with ambiguity, and able to operate effectively in a fast-paced environment.

Preferred

• Healthcare experience, particularly within specialty pharmacy, infusion, pharma, health systems, managed care, or other provider-facing environments.
• Experience marketing to providers, payers, pharmaceutical manufacturers, or other healthcare decision-makers.
• Experience supporting field sales teams, account-based marketing, and/or geographically targeted growth initiatives.
• Experience planning and supporting industry events, conferences, webinars, or educational programs.
• Hands-on experience with Zoho CRM or similar CRM platforms.
• Experience working within a multi-brand or multi-business-unit organization.