Responsibilities

• Lead Heli America’s North American brand strategy, positioning, messaging, visual identity and market differentiation.
• Localize global brand and product messaging for regional audiences while maintaining alignment with HELI global standards.
• Establish brand guidelines and provide creative direction across campaigns, digital content, PR, advertising, product materials, dealer communications and events.
• Monitor brand perception, customer insights and competitive positioning to identify growth opportunities.
• Manage external agencies, designers, media partners and marketing vendors.
• Develop the annual marketing strategy, campaign calendar and budget aligned with commercial objectives.
• Partner with Sales, Dealer Development, Product Management and leadership to define priority markets, customer segments and growth initiatives.
• Build actionable go-to-market plans, customer profiles, vertical strategies, product positioning and integrated campaigns.
• Conduct market, customer and competitor research to identify trends, needs, risks and opportunities.
• Ensure marketing programs support revenue growth, customer acquisition, dealer development and market expansion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 8+ years of progressive B2B marketing experience across brand strategy, product marketing, channel marketing, go-to-market strategy or sales enablement.
• 3+ years of direct people-management experience, including performance management, coaching and employee development.
• Demonstrated success strengthening or repositioning a corporate or product brand and establishing brand standards.
• Experience leading integrated campaigns across digital, print, PR, events, sales materials and channel communications.
• Proven ability to develop go-to-market strategies, product positioning, value propositions, launch plans and sales-enablement materials.
• Strong project-management, analytical, communication and executive-presentation capabilities.
• Ability to manage multiple stakeholders and priorities in a lean, growth-oriented environment while remaining hands-on when needed.
• Experience in material handling, industrial equipment, manufacturing, automotive, commercial vehicles, logistics, warehouse solutions or another durable-goods industry.
• Ability to travel approximately 20%–25%.

Preferred

• Experience supporting dealer, distributor, franchise or multi-channel sales networks.
• Experience localizing a global brand or product portfolio for the U.S. or North American market.
• Experience working with international parent companies or cross-border teams.
• Knowledge of CRM, marketing automation, website management, digital analytics and lead-management processes.
• Experience managing creative, advertising, PR or digital agencies.
• MBA or another relevant graduate degree.
• Spanish or Mandarin language capability.

Benefits

• Competitive 401k and matching
• Medical, dental, vision
• STD Insurance
• Company-paid Life insurance
• Generous PTO
• 13 paid holidays
• Company Sponsored Travel Loyalty Program
• Birthday gifts
• Seniority Gift
• Seasonal Gifts