Responsibilities

• Develop and execute annual B2B marketing plans aligned with business and sales objectives.
• Identify opportunities to strengthen partner engagement and retention.
• Create audience segmentation, messaging, and campaign strategies for B2B audiences.
• Collaborate with internal and external creative resources to develop marketing assets and ensure timely delivery.
• Act as the primary marketing liaison to Sales Management and the sales organization.
• Partner with sales leaders on strategic account plans and growth initiatives.
• Translate sales priorities into actionable marketing programs.
• Manage marketing relationships with consortiums and distribution partners.
• Develop annual consortium marketing plans and oversee budgets.
• Evaluate and prioritize marketing opportunities that align with business goals.

Requirements

• 5+ years of B2B marketing experience.
• Experience developing annual marketing plans and integrated online/offline campaigns.
• Experience with B2B brand management.
• Strong analytical, project management, communication, and reporting skills.
• Strong writing skills with experience creating marketing communications for partner audiences.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience working with consortiums, trade associations, or distribution networks.
• Experience supporting partner or channel marketing programs.
• Experience in travel, insurance, financial services, or related industries.

Benefits

• A competitive package and exciting growth opportunities for career-oriented teammates.
• A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
• A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
• Benefits that support your life and well-being, which include:
• Comprehensive Health, Dental and Vision benefits
• Disability Insurance (both short-term and long-term)
• Life Insurance (for you and your family)
• Accidental Death & Dismemberment Insurance (for you and your family)
• Flexible Spending Accounts
• Health Reimbursement Account