B2B Marketing Manager

Stevens Point, WI (On-site)

$85K/yr – $105K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own end-to-end B2B marketing programs across strategy, partner and consortium relationships, and hands-on campaign execution, working closely with Sales to translate priorities into actionable marketing initiatives.

  • Lead annual B2B marketing plans and partner engagement strategies.
  • Manage consortium partnerships, budgets, and cross-channel campaigns.
  • Measure performance and optimize marketing investments with a data-driven approach.

Job Description

Responsibilities

  • Marketing Strategy & Planning
  • Develop and execute annual B2B marketing plans aligned with business and sales objectives.
  • Identify opportunities to strengthen partner engagement and retention.
  • Create audience segmentation, messaging, and campaign strategies for B2B audiences.
  • Collaborate with internal and external creative resources to develop marketing assets and ensure timely delivery.
  • Sales Partnership
  • Act as the primary marketing liaison to Sales Management and the sales organization.
  • Partner with sales leaders on strategic account plans and growth initiatives.
  • Translate sales priorities into actionable marketing programs.
  • Partner & Consortium Marketing

Requirements

  • 5+ years of B2B marketing experience.
  • Experience developing annual marketing plans and integrated online/offline campaigns.
  • Experience with B2B brand management.
  • Strong analytical, project management, communication, and reporting skills.
  • Strong writing skills with experience creating marketing communications for partner audiences.

Preferred

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience working with consortiums, trade associations, or distribution networks.
  • Experience supporting partner or channel marketing programs.
  • Experience in travel, insurance, financial services, or related industries.

Benefits

  • A competitive package and exciting growth opportunities for career-oriented teammates.
  • A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
  • A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
  • Benefits that support your life and well-being, which include:
  • Comprehensive Health, Dental and Vision benefits
  • Disability Insurance (both short-term and long-term)
  • Life Insurance (for you and your family)
  • Accidental Death & Dismemberment Insurance (for you and your family)
  • Flexible Spending Accounts
  • Health Reimbursement Account
Berkshire Hathaway Specialty Insurance logo

Berkshire Hathaway Specialty Insurance

3.6 Glassdoor

Berkshire Hathaway Specialty Insurance is an organization committed to providing long-term risk solutions and claims care to our customers backed by the financial strength of Berkshire Hathaway. We’re passionate about analyzing risk markets and tailoring insurance solutions that provide businesses with the flexibility they need to pursue opportunities.Accessibility, collaboration, responsibility, and integrity are at the core of how we conduct business. Ease of doing business is a priority, which means our teammates are empowered to collaborate and think creatively to achieve customer satisfaction. Our company culture puts a premium on responsiveness so we can get business done effectively, efficiently, and thoroughly. Come learn more about our products and services, our mission and our culture at www.bhspecialty.com.

Founded in 2013
Boston, Massachusetts, USA
64% recommend to a friend
67% CEO approval

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

See all Berkshire Hathaway Specialty Insurance salaries

Marketing Team

Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

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B2B Marketing Manager

Berkshire Hathaway Specialty Insurance · Stevens Point, WI · On-site