B2B Marketing Director

Responsibilities

• Own the pipeline number : take accountability for marketing-sourced and influenced pipeline, focusing on qualified opportunities and revenue impact rather than lead volume;
• Refine our B2B GTM strategy : work with Sales to refine our ICP, priority verticals, buying committees, account segmentation, value propositions, and go-to-market priorities;
• Build our ABM engine : develop programs targeting the largest companies and institutions, from high-touch 1:1 initiatives to scalable account-based campaigns;
• Create and capture demand : own the Ironwall website and inbound funnel while building demand through campaigns, content, events, partnerships, and other channels;
• Own positioning and messaging : make Ironwall's proposition compelling to buyers and help establish executive personal-data exposure as a critical corporate security problem;
• Enable Sales to win : build the messaging, customer proof, competitive positioning, and account-specific materials needed to progress and close opportunities;
• Build the function : establish the team, capabilities, processes, technology, measurement, and budget required to turn B2B marketing into a scalable growth engine.

Requirements

• Proven leadership experience: you have built winning B2B marketing teams in the past
• Proven B2B experience in a Sales-Led motion : you have built or scaled marketing for a company selling complex, high-value products or services to large organizations
• Pipeline ownership : you have been accountable for pipeline and can show how marketing translated into qualified opportunities and revenue
• Strong ABM expertise : you know how to build effective account-based programs around a finite universe of high-value accounts
• Full-stack B2B marketer : you can move comfortably between GTM strategy, demand generation, positioning, product marketing, field marketing, partnerships, and sales enablement
• Commercial mindset : you understand enterprise sales cycles, buying committees, pipeline economics, and how Marketing and Sales need to work together
• Builder mentality : you are comfortable both setting the strategy and getting your hands dirty to make it happen
• High autonomy and low ego : you take ownership, move quickly, collaborate well, and care more about business outcomes than organizational boundaries
• Experience in marketing to high-net-worth-individuals, software or executive protection is a plus, but exceptional B2B marketing experience matters more

Preferred

• Experience in marketing to high-net-worth-individuals, software or executive protection is a plus

Benefits

• Impact : own B2B marketing for a rapidly growing business tackling an emerging security problem
• True ownership : responsibility for the complete B2B marketing function, with qualified pipeline as your primary business outcome
• Build from the ground up : define the GTM playbook and build the capabilities and team required to scale it
• High autonomy : identify the biggest opportunities and decide how to capture them
• Strong foundations : leverage Incogni's established brand, marketing capabilities, customer base, and privacy expertise while building a dedicated growth motion for Ironwall
• Top-tier environment : professional development budgets, modern hardware, flexible working models, and comprehensive health and wellness benefits
• Benefits: 100% company-paid medical and dental insurance, 50% dependent coverage, optional vision, paid time off, 11 paid holidays, and a Birthday Free Day