Responsibilities

• Plan and execute multi-channel content marketing campaigns targeting salon owners and stylists
• Build and optimize lead generation campaigns with landing pages, white papers, webinars, blogs, and case studies in HubSpot for salon prospect-to-partner conversion
• Track full-funnel performance from lead capture through partner activation and report on what's working
• Monitor inbound leads and ensure timely routing to sales representatives
• Drive attendance and engagement for brand events, education programs, and trade shows
• Own ongoing marketing communications to our salon partner base via email and SMS systems for promotions, product launches, program updates, seasonal campaigns
• Develop campaigns that increase engagement with Partner Points, The Mall, and eufora.pro
• Collaborate with Education to market Eufora University programming and drive enrollment
• Support the content calendar and execution plan for @eufora.pro across social platforms
• Serve as the B2B marketing power user in HubSpot - manage workflows, segmentation, deal pipeline reporting, and campaign attribution

Requirements

• 2–5 years of B2B marketing experience, ideally in beauty, wellness, CPG, or a distributed/franchise brand model
• You understand that B2B marketing is its own discipline - not a subset of sales support
• Hands-on with HubSpot (or comparable CRM/MAP) - you can build workflows, not just maintain them
• Strong content marketing campaign execution skills across email, paid, social, and events
• Comfortable with data - you pull your own reports and make decisions from them

Preferred

• Excellent communicator who can write a partner email, build a deck, and brief a designer in the same day
• Highly organized, self-directed, and energized by building systems from the ground up
• You don't wait to be told what to do
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2–5 years of experience in B2B marketing, demand generation, or partner/channel marketing
• Proficiency in HubSpot (or Salesforce + marketing automation platform)
• Strong skills in Excel/Google Sheets, email marketing platforms, and basic analytics
• Fully onsite at Carlsbad, CA headquarters; candidates must reside locally or relocate prior to start date; not eligible for remote or hybrid work
• Experience with Wordpress or loyalty/rewards platforms is a plus
• Beauty or professional services industry experience is a plus — but a growth mindset and B2B marketing chops are required