B2B Growth Marketing Manager

USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on designing invite campaigns, crafting outbound messaging, and building ICPs to drive registrations and meetings. It emphasizes data-driven, account-targeted outreach in a fast-moving startup setting. A background in B2B marketing, ABM, or outbound programs is desirable.

Job Description

Responsibilities

  • Design and run invite campaigns that drive registrations and attendance for webinars, events, and executive dinners
  • Write and optimize email outreach, LinkedIn messages, and multi-touch sequences targeting priority accounts
  • Research target brands and build high-quality ICP lists for outreach and engagement
  • Develop and test campaign angles, hooks, and messaging that capture attention and drive responses
  • Collaborate with Sales to align on target accounts and convert engagement into qualified meetings
  • Build a repeatable pipeline generation engine that consistently drives engagement and meetings

Requirements

  • 4–8+ years of experience in B2B marketing, growth marketing, ABM, or outbound marketing
  • Strong writing skills with experience crafting outreach emails, direct messages, and campaign sequences
  • Experience running account-targeted campaigns that drive engagement or pipeline
  • Data-driven and detail-oriented
  • Comfortable working in a fast-moving startup environment with limited resources
  • Strong curiosity about what actually drives engagement and pipeline

Preferred

  • Experience in ad tech, martech, or eCommerce technology
  • Experience working with high-growth startups
  • Experience with marketing automation, CRM, or outbound tools
  • Experience leading and scaling acquisition programs

Benefits

WorkMagic logo

WorkMagic

WorkMagic is the leader in Triangulated Measurement, which calibrates multi-touch attribution and MMM models with incrementality tests and grounds all marketing decisioning in causality. Omnichannel brands use WorkMagic to understand the comprehensive impact of their marketing on their entire business, empowering them to optimize their media mix with accuracy, granularity, and predictability.Our solution is trusted by leading brands such as True Classic, Branch Furniture, Dude Wipes, OpenStore, Graza, DRMTLGY, Jordan Craig, Steve Madden, QuadLock, Salt & Stone, and more.

Founded in 2023

Traffic Signals

Monthly Google Ads Budget
$106

Funding

Total Funding
$2M
Last Raise
$2M
Seed, 2 years ago

Funding History

  • Oct 2023
    Seed • $2M