Responsibilities

• Campaign Strategy & Execution: Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue; Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach; Own campaign execution end-to-end, including building and launching campaigns in HubSpot
• Marketing Automation & Campaign Operations: Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms); Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing; Manage campaign workflows and triggers to support lead generation and nurture efforts; Ensure campaigns are properly tracked, tagged, and attributed
• Cross-Functional Alignment: Collaborate with product marketing, content, design, and sales to align messaging and campaign goals; Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow; Support sales with campaign insights, follow-up strategies, and enablement materials
• Performance & Optimization: Define KPIs (MQLs, pipeline, conversion rates, campaign ROI); Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels); Build and maintain campaign reporting dashboards in HubSpot
• Data & Compliance: Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR); Maintain clean campaign data and proper attribution tracking

Requirements

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands-on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRMand marketing-sales alignment
• Ability to manage both strategy and execution in a fast-paced environment

Benefits

• AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO
• We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.