B2B Growth Marketing Manager – Industrial/SaaS

Boston, MA (Remote)

$100K/yr – $121K/yrSenior Level4+ years exp

Posted 22 hrs ago

Job Summary

Own end-to-end demand generation campaigns in a HubSpot-driven stack, coordinating multi-channel initiatives from strategy through execution. Partner with product marketing, design, and RevOps to align messaging, tracking, and attribution while defining and hitting pipeline and revenue KPIs.

  • Own campaign execution end-to-end in HubSpot
  • Collaborate across marketing, sales, and RevOps to optimize performance and attribution

Job Description

Responsibilities

  • Campaign Strategy & Execution
  • Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
  • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
  • Own campaign execution end-to-end, including building and launching campaigns in HubSpot
  • Marketing Automation & Campaign Operations
  • Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
  • Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
  • Manage campaign workflows and triggers to support lead generation and nurture efforts
  • Ensure campaigns are properly tracked, tagged, and attributed
  • Cross-Functional Alignment

Requirements

  • 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
  • Hands-on experience executing campaigns in HubSpot (or similar MAP)
  • Strong understanding of pipeline generation and SaaS funnel metrics
  • Experience working with Salesforce CRMand marketing-sales alignment
  • Ability to manage both strategy and execution in a fast-paced environment

Benefits

  • AssetWatch is a remote-first company that puts people at the center of everything we do.
  • Competitive compensation package including stock options
  • Flexible work schedule
  • Comprehensive benefits including retirement plan match
  • Opportunity to make a real impact every day
  • Work with a dynamic and growing team
  • Unlimited PTO
  • We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
AssetWatch logo

AssetWatch

4.7 Glassdoor

Predictive Maintenance Simplified. Trial Vero, our rapidly deployable, end-to-end, condition monitoring solution risk-free for thirty days for only $199 on up to 50 machine assets (200 sensors). We install the complete solution and will have experts monitoring your machine health the same day. Request a demo by calling 844.464.5652 or visit https://www.assetwatch.com/#getstarted

Founded in 2014
Westerville, Ohio, USA
278 employees (16 in marketing)
90% recommend to a friend
100% CEO approval

Salaries

Posted range

$100K/yr – $121K/yr

Taken straight from the job posting.

See all AssetWatch salaries

Marketing Team

Marketing Team Size
10 (4% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$166.1M
Last Raise
$75M
Series C, 11 months ago

Funding History

  • Apr 2025
    Series C • $75M
  • Feb 2024
    Series B • $38M
  • Jun 2022
    Series A • $9M

Traffic Signals

Monthly Visitors
51.3K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
29.3%
Direct
63.7%
Referral
4.5%
Social
1.4%
Paid
0.9%

Headcount Trend

Current headcount: ~282

Recent News

AssetWatch logo

B2B Growth Marketing Manager – Industrial/SaaS

AssetWatch · Boston, MA · Remote