Responsibilities

• Lead integrated B2B growth campaigns from planning and audience definition through launch, measurement, and optimization.
• Develop campaign plans for customer acquisition, reactivation, and expansion, including goals, audience segments, offers, channel mix, timelines, and success measures.
• Integrate AI tools actively into strategic planning and daily workflow not limited to market research, audience insights, creative testing, quality assurance, performance analysis, and competitive intelligence.
• Partner with marketing, sales, ecommerce, catalog, customer service, and other stakeholders to align campaigns with business priorities and sales motions.
• Translate business goals into clear campaign requirements, audience strategies, channel plans, and go-to-market recommendations.
• Manage timelines, handoffs, approvals, and quality assurance so campaign assets are accurate, brand aligned, audience appropriate, and ready before launch.
• Guide demand generation and conversion efforts, including landing pages, conversion programs, lead generation initiatives, and customer acquisition pathways.
• Partner with ecommerce and digital teams to identify website optimization opportunities that support customer acquisition and conversion goals.
• Coordinate sales enablement initiatives and campaign support resources that help customer-facing teams grow accounts.
• Monitor campaign performance, customer feedback, and available pipeline or revenue indicators; summarize insights, risks, and recommendations for marketing and sales stakeholders.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field required; advanced degree or relevant certifications preferred.
• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing; ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred.
• Demonstrated experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization.
• Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs.
• Experience leading integrated marketing programs, audience segmentation strategies, campaign execution, and cross-functional initiatives.
• Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement; Google Analytics experience preferred.
• Strong project management, communication, and quality assurance skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and shifting priorities.
• Analytical mindset and sound business judgment, with the ability to interpret performance data, identify trends, and recommend practical improvements.
• Collaborative, accountable, and service-oriented approach with comfort operating in a growing, evolving marketing organization.
• Ability to be a team player with collaborative approach and a strong customer focus.

Preferred

• Advanced degree or relevant certifications preferred.
• ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred.
• Google Analytics experience preferred.

Benefits

• Becker’s is proud to be a highly sought-after workplace based in Pennsauken, NJ, known for our exceptional health and retirement benefits, paid-time off, collaborative culture, opportunities for growth, competitive compensation, hybrid/remote work schedule, and workplace flexibility.
• compensation package includes medical, dental, and vision insurance, life insurance, paid time off, holiday pay, and retirement savings programs with a generous company match.