Growth Marketing Lead
Gray Swan AI
USA (Remote)
$175K/yr - $220K/yrIn-houseFull-timeSenior level6+ years exp.
8 hrs ago
B2B Growth Marketing Lead
New York City, NY (On-site)
$140K/yr – $170K/yrMid Level4+ years expFull time
Posted 8 hrs ago
Job Summary
Own the full growth motion from ICP and lead handoff to pipeline measurement, guiding program execution across paid, SEO, content, events, and outbound to accelerate revenue.
- Define ICP, lead criteria, scoring, and sales handoff.
- Build full-funnel programs across SEO, paid search, landing pages, email, webinars, and retargeting.
Job Description
Responsibilities
- Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.
- Generate demand across paid marketing, SEO, content, events, and outbound support.
- Build and improve landing pages, email sequences, and retargeting to move prospects toward sales conversations.
- Align with sales on lead definitions, handoff agreements, lead quality feedback, and useful sales collateral.
- Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive results.
Requirements
- Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.
- Experience launching new products or initiatives and building full-funnel programs across SEO, paid search, landing pages, email automation, webinars, lead scoring, and web analytics.
- Comfort working with CRM systems and collaborating closely with sales, product, and content teams.
- Established relationships or a network in the education market.
- Work authorization in the United States without employer visa sponsorship.
Salaries
Posted range
$140K/yr – $170K/yr
Taken straight from the job posting.
The middle of this range ($155K) is 24% above the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $89K and $160K. Based on 43 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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