B2B Digital Commerce Experience Specialist

Responsibilities

• DIGITAL EXPERIENCE OPTIMIZATION
• Drive continuous optimization of the Canon Online Store website by supporting UX enhancements, on-site search improvements, and promotional content updates that improve the customer journey
• Develop and coordinate personalization strategies and A/B or multivariate testing to optimize customer engagement, conversion, and overall site performance
• Analyze website analytics and customer behavior to identify opportunities for improving the online experience and achieving business objectives
• Monitor and evaluate Voice of Customer feedback, partnering with cross-functional teams to investigate issues and implement customer-focused improvements
• Collaborate with Marketing, IT, Analytics, Merchandising, and agency partners to prioritize, implement, and measure digital experience enhancements
• ANALYTICS & MONITORING
• Support ongoing analysis of website performance using digital analytics tools
• Monitor KPIs including conversion rate, engagement, search performance, customer journeys, and user behavior
• Develop insights and recommendations that improve customer experience and business outcomes

Requirements

• - Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• - Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
• - 2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization
• - Experience coordinating cross-functional projects across marketing, IT, and business stakeholders
• - Strong organizational and project management skills
• - Excellent written and verbal communication skills
• - Analytical mindset with the ability to interpret data and translate insights into recommendations

Preferred

• PREFERRED
• - Experience with website personalization platforms or A/B testing tools (Adobe Target)
• - Experience with digital analytics platforms such as Google Analytics & Content Square
• - Experience working with eCommerce platforms and content management systems
• - Knowledge of SEO and on-site search optimization
• - Understanding of customer journey mapping and UX best practices
• - Experience managing agency relationships and external vendors

Benefits

• What We Offer
• Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
• And Even More Perks!
• -Employee referral bonus
• -Employee discounts
• -Dress for Your Day attire program (casual is welcome, based on your job function)
• -Volunteer opportunities to give back to our local community
• -Swag! A Canon welcome kit and official merch you cant get anywhere else
• Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation