B2B Copywriter and Editorial Lead

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B content leadership and editorial quality for IGEL, turning complex IT topics into customer-ready stories across the buyer journey.

  • Own editorial standards and end-to-end content across blogs, whitepapers, case studies, and campaigns.
  • Must-have: 3–5 years in B2B tech copywriting with editorial leadership.
  • Standout: Cross-functional GTM collaboration with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement.

Job Description

Responsibilities

  • Write and edit a wide range of B2B content, including:
  • Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy
  • Press releases, media statements, and analyst-facing materials that reinforce strategic positioning
  • Serve as Chief Editor, owning IGEL’s editorial standards, tone of voice, and copy quality across all formats
  • Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence
  • Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life
  • Shape and evolve IGEL’s content architecture and messaging framework across the customer journey
  • Translate technical value into compelling stories for multiple audiences—including CIOs, security leaders, and IT practitioners
  • Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities
  • Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets.
  • Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging

Requirements

  • 3–5 years of B2B copywriting and content leadership experience in a software or technology company
  • Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
  • Background in journalism, PR, or editorial publishing—strong interviewing and story development skills
  • Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
  • Proven ability to simplify technical and abstract concepts into human-first storytelling
  • Hands-on experience with SEO tools and content platforms like BrightEdge, Semrush, Clearscope, Asana, HubSpot, or WordPress
  • Knowledge of EUC, cybersecurity, cloud computing, or Zero Trust security (a plus)
  • Ability to manage projects end-to-end—from idea to execution—with minimal oversight

Preferred

  • You think like an editor, write like a journalist, and execute like a strategist
  • You take pride in elevating the voices of others, especially executives and customer champions
  • You’re as comfortable scripting a keynote deck as you outline a content campaign
  • You’ve worked across GTM, PR, and field marketing functions to align storytelling with business impact
  • You thrive in fast-paced, collaborative environments where content is central to brand and pipeline

Benefits

  • Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
  • 11 company-paid holidays per year
  • 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
  • Sick time of 10 days per year, with rollover of unused days
  • 401(k) plan with 100% company match
  • Paid maternity and paternity leave
  • Monthly home office allowance
  • Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
  • Employee Assistance Program (EAP) and Financial Wellness tool
  • Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
IGEL Technology logo

IGEL Technology

4.2 Glassdoor

IGEL is the leader in providing a secure endpoint OS for enterprises now and next. Designed for VDI, DaaS, SaaS and secure browsing, IGEL OS delivers a first-class user experience while being seamless to manage – saving money, fueling growth, supporting sustainability and driving organizations forward. IGEL OS supports a Zero Trust approach to security through the unique IGEL Preventative Security Model removing the attack vectors often exploited by bad actors. Trusted by leading healthcare, financial services, retail, manufacturing, and government leaders worldwide, IGEL has a growing ecosystem of more than 125 integrated IGEL Ready ecosystem partners and is represented by partners in over 50 countries. For more information on IGEL, visit www.igel.com.Legal Notice: https://www.igel.com/legal-notice/Privacy Policy: https://www.igel.com/privacy-policy/Privacy Policy for Social Media Pages: https://www.igel.com/privacy-policy-social-media/

Founded in 2001
Bremen, Bremen, DEU
561 employees (44 in marketing)
81% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
74.4K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
50%
Direct
39.9%
Referral
6.1%
Social
2.3%
Paid
1.6%

Headcount Trend

Current headcount: ~561

Marketing Team

Marketing Team Size
34 (6% of company)
Median Career Experience
17 years
Median Tenure
3 years

Recent News