Responsibilities

• Own and lead RFG’s organic growth engine, partnering with B2B Marketing to define and execute a content strategy that drives pipeline and brand visibility.
• Serve as the central orchestrator of RFG’s content ecosystem across website, email, social, podcast, and campaigns for performance, distribution, and conversion.
• Drive end-to-end content strategy, creation, and execution, leveraging AI to scale output while maintaining brand voice, quality, and compliance.
• Own website strategy and performance with UX-informed optimization and development of SEO and AEO frameworks.
• Lead SEO and AEO strategy, owning Yoast, Google Search Console, schema markup, and structured content for traditional and AI-driven ranking.
• Act as the HubSpot subject matter expert for content, managing content calendars, distribution workflows, and linking content to campaigns and pipeline outcomes.
• Partner cross-functionally with the Creative Team to bring content to life across website, video, podcast, and sales enablement materials.
• Develop high-impact, conversion-focused copy across landing pages, emails, newsletters, social, and campaign assets.
• Own and report on core content KPIs (impressions, engagement, conversions, pipeline contribution) and iterate based on performance.
• Ensure all content meets compliance standards with proper routing and approvals.
• Operate with a builder mindset, identifying gaps and enabling scalable content production and organic growth.

Requirements

• Bachelor's degree in marketing, communications, or related field
• 5+ years of marketing experience
• Proficiency with WordPress, Yoast, Google Search Console
• HubSpot proficiency (content management, workflows, segmentation, reporting)
• Social media strategy and execution experience (planning, publishing, growth, engagement, performance tracking)
• Strong understanding of SEO and emerging AEO best practices, including content structuring for search and AI-driven discovery
• Experience developing and executing content strategy to drive engagement and lead generation
• Strong written and verbal communication skills; ability to produce clear, compelling, conversion-focused content
• Ability to analyze performance data and optimize content based on results
• AI capabilities: experience leveraging AI-driven content strategies to scale content creation and improve efficiency; ability to use AI tools to support SEO and AEO

Preferred

• AI-driven content strategy experience
• Experience with podcast, video, or multi-format content campaigns
• Experience implementing content strategies across website, email, social, podcast, and campaigns