B2B Account Director (ABM Focus) at Wpromote | USA | $100K/yr – $128K/yr

Wpromote

B2B Account Director (ABM Focus)

USA (Remote)

$100K/yr – $128K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive client relationships and strategic cross-channel campaigns for enterprise SaaS and complex services, leading engagements and SOW management with a focus on revenue impact.

Own client relationships, SOW delivery, renewals, and change orders.
Must-have: 5-7 years of agency B2B client management with $80M+ budget scope.
Standout: Cross-functional leadership across Strategy, Creative, Media, and Martech teams.

Job Description

Responsibilities

Managing the client relationship and act as the lead point of contact for all client requests
Seeking opportunities to advance the client relationship and identify new business opportunities
Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
Owning all aspects of the statement of work - including management of deliverables, drafting new versions during renewal periods and change orders when required
Leading weekly client status calls, quarterly business reviews, and other client meetings
Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact

Requirements

5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
3+ years of B2B client management experience
Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
The ability to work in a “team structure” that fosters collaboration

Preferred

Familiarity with multi-touch attribution and media mix modeling

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001

El Segundo, CA, US

694 employees (281 in marketing)

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