Responsibilities

• Managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact

Requirements

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
• 3+ years of B2B client management experience
• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
• The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• The ability to work in a “team structure” that fosters collaboration

Preferred

• Familiarity with multi-touch attribution and media mix modeling

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!