Responsibilities

• Develop and execute a comprehensive enterprise marketing strategy aligned with corporate growth objectives.
• Serve as strategic advisor to the CEO and Executive Leadership Team on market opportunities, competitive positioning, and expansion strategy.
• Establish and monitor KPIs to measure marketing effectiveness, ROI, and contribution to business outcomes.
• Design and lead brand architecture across multiple companies and business entities.
• Define brand hierarchy, naming conventions, and positioning strategies for all products and entities.
• Establish and enforce brand governance standards to ensure consistency, compliance, and differentiation.
• Partner with Legal and Compliance to ensure all marketing and communications meet regulatory requirements.
• Lead end-to-end go-to-market (GTM) strategy and execution for new products and business lines.
• Partner with Product, Underwriting, Actuarial, and Sales to align product development with market demand and distribution readiness.
• Oversee product positioning, messaging, and campaign strategies to drive successful adoption and revenue growth.

Requirements

• Bachelor’s degree required
• Master’s degree (MBA or Marketing/Communications) preferred
• 10+ years of progressive experience in marketing, communications, or brand leadership
• Minimum of 5+ years in senior leadership roles
• Proven experience supporting product launches, market expansion, and/or multi-entity organizations

Preferred

• MBA or Marketing/Communications (preferred)
• Experience in insurance (P&C), MGA, or other regulated industries strongly preferred