AVP, Marketing Communications, North America

Responsibilities

• Spearhead, execute and manage insurance product marketing initiatives across a mix of marketing mediums, such as but not limited to product promotional campaigns, technical thought leadership, product-specific sales collateral and support, and conferences, events and sponsorships.
• Specifically, work with line of business and distribution stakeholders, and the broader marketing communication team to understand business goals, and to develop and execute supporting strategies to drive production.
• Support business development and distribution plans as requested by local leadership.
• Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact.
• Source and manage vendors (graphic design, printers, PR, merchandise, etc.) to conceptualize and execute initiatives.
• Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary.

Requirements

• Bachelor's degree in marketing, communications or business required.
• 7 – 10+ years’ experience in a generalist B2B marketing capacity, ideally with several years’ experience owning the marketing agenda within a business.
• Insurance marketing experience preferred with a strong knowledge of commercial insurance products.
• Native English written and verbal communication skills essential.
• Excellent track record leading brand and communications initiatives, able to generate campaign ideas and creative propositions.
• Demonstrated skills across the full marketing mix.
• Self-starter, strong organizational project management skills and ability to function independently with limited resources.
• Comfortable getting hands-on, delivering and executing copy, collaterals and events, where required.
• Superior negotiation, influencing, presentation and sales/marketing skills.
• Must be able to simultaneously manage multiple priorities and demands.

Benefits

• Health, Dental and Disability Insurance, a company match 401k plan, and Group Term Life Insurance.