Responsibilities

• Develop and grow brand’s E-commerce presence & penetration worldwide.
• Identify new business opportunities and build business cases (pure-player business, social commerce).
• Launch and ongoing development of a global brand.com and e-retailer business plan and strategy roadmap.
• Responsible for the brand.com innovation roadmap (new website features, services, and functionalities).
• Support countries with the D2C launch, and develop best practice e-retailers’ content.
• Partner with global marketing to develop exclusive e-com offer, across product, service and other relevant categories.
• Partner with global marketing and creative teams to create content (video, imagery, copy, etc) to support the brand expression on all digital touchpoints.
• Set and track against global digital KPIs and digital goals, external metrics benchmarking, competitive research.
• 360-Digital Strategies: Create innovative, global 360-digital marketing strategies with content packages tailored for UD’s edgy visual language, ITC’s "before & after" clinical storytelling, and YTTP’s eco-conscious, lifestyle-driven aesthetic.
• Strategic Campaigns: Oversee the digital roll-out of global "hallmark" campaigns (e.g., UD Naked franchise, ITC Confidence franchise, YTTP Superfood cleansers).

Requirements

• 8-10+ years’ experience in e-commerce and digital
• Experience in global (and China) digital / ecom landscape
• Proven knowledge of global cultural nuances as it relates to doing business in the international marketplace
• Thorough knowledge of the competitive landscape and ability to translate findings to positively impact business
• Thorough understanding of various business models and demonstrated success in implementing new business models to boost business
• Demonstrated experience in retail management or retail conceptual development
• Strong understanding or emerging technologies (AI, SEO2GEO) and their application in a retail environment.
• Demonstrated ability to build strong collaborative business partnerships and navigate global organizations across CDMO, Zone and Local Market teams.
• Demonstrated success in developing and leading an effective and high performing team
• Entrepreneurial spirit with excellent organizational and project management skills