Responsibilities

• Strategic Leadership and Innovation: Define digital strategy and adopt emerging technologies including Generative AI to personalize marketing.
• Digital Strategy Execution: Lead integrated campaigns across SEO, SEM, content, social, and display.
• UX/CX and Accessibility: Optimize websites and digital experiences for engagement, SEO, ADA compliance, and brand alignment.
• Team Leadership: Build and mentor a high-performing digital marketing team.
• Cross-Unit Alignment: Bridge strategy and tactical execution across business units.
• Data-Driven Decision Making: Track campaigns and derive ROI insights to adjust strategies.
• Marketing Technology Management: Oversee marketing automation platforms to streamline lead nurturing and engagement.
• Stakeholder & Vendor Partnerships: Collaborate with Sales, IT, Product, and external partners to amplify initiatives.
• Operational Excellence and Budget: Drive efficient operations and budgeting for digital programs.
• Analytics Stack & BI: Develop the marketing data stack to support strategic decisions.

Requirements

• Minimum 5 years' management experience leading teams.
• Advanced digital marketing expertise across strategy, CRM, social, SEO, and data analytics.
• Proven experience presenting business concepts and roadmaps to senior leadership.
• Strong organizational skills and ability to prioritize in a changing environment.
• Positive, professional demeanor and adaptability.
• Ability to navigate evolving work and business climates.

Preferred

• MBA or advanced degree preferred.
• Minimum 10 years of digital marketing strategy experience preferred.
• Knowledge of UX/HCI principles and tools, plus basic tech familiarity (HTML, Bootstrap, etc.).
• Experience with UX and human-computer interaction concepts preferred.
• Annuity or life insurance background helpful for domain knowledge.

Benefits

• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.
• Competitive compensation with a performance-based incentive program tied to goals and success.
• 100% company-funded ESOP and automatic 401(k) enrollment.
• Friday afternoons off year-round, generous PTO, and paid holidays.
• Paid development time, tuition reimbursement, and professional development opportunities.
• Volunteer time off and nonprofit matching gifts.
• Ownership culture with accountability and collaboration to shape shared success.