AVP-Channel Marketing

Atlanta, GA (Unknown)

$188K/yr – $316K/yrSenior Level12+ years expFull time

Posted 6 days ago

Job Summary

Own and execute multi-channel growth strategy for Mid-Markets, expanding partnerships and revenue through a diversified partner ecosystem.

  • Lead alternate routes-to-market and multi-year plans
  • Build and manage a broad partner ecosystem
  • Drive revenue governance and performance metrics

Job Description

Responsibilities

  • Growth Strategy & Market Expansion: Develop and execute the Mid-Markets alternate routes-to-market strategy aligned with AT&T Business growth objectives.
  • Growth Strategy & Market Expansion: Identify, evaluate, and scale new sales channels, partnerships, and distribution models that expand customer reach and accelerate revenue growth.
  • Growth Strategy & Market Expansion: Lead market analysis, competitive assessments, and channel opportunity identification to drive long-term growth.
  • Growth Strategy & Market Expansion: Establish multi-year business plans, revenue targets, and market penetration strategies.
  • Channel & Partner Ecosystem Leadership: Build, manage, and optimize a diverse portfolio of strategic partners, including agents, brokers, technology alliances, distributors, system integrators, and reseller partners.
  • Channel & Partner Ecosystem Leadership: Drive partner recruitment, onboarding, enablement, and performance management programs.
  • Channel & Partner Ecosystem Leadership: Develop partner segmentation, investment models, incentives, and engagement strategies to maximize partner productivity.
  • Channel & Partner Ecosystem Leadership: Strengthen executive-level relationships with strategic partners and industry influencers.
  • Revenue & Performance Management: Own revenue, growth, and profitability objectives for alternate sales channels within the Mid-Markets segment.
  • Revenue & Performance Management: Establish performance metrics, operating rhythms, and executive dashboards to measure channel effectiveness.

Requirements

  • 12+ years of progressive sales, channel sales, business development, or go-to-market leadership experience.
  • Significant experience leading indirect sales channels, partner ecosystems, or alternate routes-to-market programs.
  • Proven track record of delivering sustained revenue growth and exceeding business objectives.
  • Experience leading large, geographically dispersed teams through senior leaders.
  • Demonstrated success managing executive-level partnerships and complex stakeholder relationships.
  • Strong financial acumen, strategic planning, and operational management skills.

Preferred

  • Bachelor's degree in Business, Marketing, Sales, or a related field.
  • Advanced degree (MBA or equivalent).
  • Telecommunications, technology, SaaS, cloud, connectivity, cybersecurity, or related industry experience.
  • Experience working with channel partners such as agents, brokers, distributors, system integrators, VARs, and technology alliance partners.
  • Experience leading large-scale organizational transformation or channel modernization initiatives.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
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AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Salaries

Posted range

$188K/yr – $316K/yr

Taken straight from the job posting.

See all AT&T salaries

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Recent News

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AVP-Channel Marketing

AT&T · Atlanta, GA · Unknown