Responsibilities

• Develop and execute comprehensive social media strategies across approximately 30 automotive dealership locations
• Lead social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms
• Create and manage content calendars with consistent, localized content for individual dealership locations
• Direct the production of video, photography, graphics, Reels, TikToks, Stories, and promotional content
• Develop campaigns designed to increase brand awareness, engagement, website traffic, and lead generation
• Lead social campaigns supporting vehicle launches, sales events, promotions, community initiatives, and brand partnerships
• Monitor social media performance and provide monthly and quarterly reporting on results and opportunities
• Use performance data and platform insights to continually optimize content and campaign strategy
• Collaborate with dealership leadership, sales teams, marketing teams, and creative partners to align social initiatives with business goals
• Manage social media budgets, influencers, vendors, and external agencies

Requirements

• Proven professional experience developing and executing social media strategy
• Experience managing social media for multiple locations, brands, or business units strongly preferred
• Automotive or dealership marketing experience is highly preferred
• Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms
• Experience with organic and paid social media campaigns
• Strong video, photography, content production, and creative direction skills
• Demonstrated ability to use analytics and performance data to improve results
• Excellent project management and organizational skills
• Ability to manage multiple locations, campaigns, projects, and deadlines simultaneously
• Strong communication, collaboration, and leadership skills

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and paid holidays
• Professional development and career growth opportunities
• Opportunity to lead social media strategy for a growing automotive group with approximately 30 dealership locations
• Work with major automotive brands, new vehicle launches, and high-impact campaigns