Audience & Marketing Manager

Responsibilities

• Drive the strategy and execution of data-informed audience growth and marketing campaigns, with a focus on expanding and diversifying top-of-funnel audiences while deepening engagement in support of TED’s broader community goals.
• Grow audiences for TED’s newsletters, events, digital platforms, and community offerings through channels like email, web, and social, as well as exploring interactive, user-driven levers.
• Oversee the team’s broader campaign ecosystem — ensuring efforts are strategically aligned, well-coordinated and effectively resourced.
• Support and strengthen a culture of data-informed decision-making by shaping reporting, contributing to audience research, and translating insights into actionable strategies.
• Oversee and help to manage the team’s project roadmaps and deliverables; provide oversight around intake processes and feed into decision-making

Requirements

• Experience developing and executing organic and paid strategies to drive awareness and engagement across initiatives (including TED.com, newsletters, events, and digital offerings)
• Ability to partner with cross-departmental stakeholders and product owners to develop strategies prioritizing new acquisition and sustained connection with existing audiences
• Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic
• Initiate new community-forward tactics to grow awareness and participation in TED programs
• Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives
• Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives
• Exercise the 'art and science' mentality to spearhead new creative approaches while leaning on performance data to optimize campaigns
• Analyze campaign performance and identify areas to optimize messaging, creative, channels and targeting
• Utilize data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development
• Inform the creation and refinement of data-backed audience personas

Benefits

• Full health benefits (medical, dental, vision)
• Paid family leave
• Work-life balance is encouraged through our flexible paid time off.
• Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being
• 401k with match