Responsibilities

• - Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity.
• - Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable.
• - Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning that help businesses get started and improve their advertising.
• - Grow audiences through owned, shared, and partner channels. Build distribution plans with web, social, growth, lifecycle, and regional teams.
• - Develop creator-, expert-, and customer-led programs that combine credible education, authentic storytelling, and relevant audience reach.
• - Scale programs across markets with regional teams. Adapt formats, languages, customer stories, and distribution to local needs.
• - Lead editorial planning, production, agencies, and creative contributors. Maintain quality, accessibility, and accuracy, using AI to support content creation, adaptation, and reuse.
• - Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science. Use experiments and feedback to improve content and distribution.

Requirements

• - Bring 10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers.
• - Demonstrate ownership of content creation and distribution that grows relevant audiences and drives customer action.
• - Translate complex products into clear, engaging content through strong editorial judgment and storytelling.
• - Build repeatable programs across formats such as webinars, video, customer stories, vertical playbooks, and creator-led content.
• - Lead cross-functional and partner-led distribution, aligning teams around shared priorities and measurable outcomes.
• - Measure learning, intent, and business impact alongside content consumption.
• - Adapt global programs to different markets and audiences in partnership with regional teams.
• - Combine strategy with hands-on writing, editing, creative briefing, and program execution.

Preferred

• Bring experience with advertising platforms, marketplaces, or technology businesses serving SMBs.
• Build on experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning.
• Draw on experience in both established technology organizations and startup or zero-to-one environments.