Association Director of Marketing at YMCA of the USA | District of Columbia, USA

YMCA of the USA

Association Director of Marketing

District of Columbia, USA (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Lead an integrated, association-wide YMCA marketing program to advance mission impact and community growth.

Own the development and execution of a unified marketing strategy across the region.
Must-have: 7–10+ years of progressive marketing leadership with multi-channel success.
Standout: Data-driven, cross-functional leadership that aligns teams and drives measurable results.

Job Description

Responsibilities

Lead with Strategic Vision: Develop and execute an integrated, association-wide marketing strategy; Translate priorities (membership, youth development, philanthropy) into measurable results
Elevate the Brand: Champion a consistent, compelling voice across all channels; Lead storytelling that highlights community impact and builds trust
Drive Community Engagement: Design campaigns to increase membership and program participation; Partner across teams to support fundraising and community outreach
Own The Digital Experience: Oversee website, email, social media, and paid media; Use CRM tools (e.g., Salesforce) and data insights to optimize performance

Requirements

7–10+ years of progressive marketing experience, including leadership
Proven success in multi-channel marketing and brand strategy
Strong digital expertise (web, email, social, analytics, CRM)
Data-driven mindset with the ability to translate insights into action
Skilled at influencing, aligning, and mobilizing cross-functional teams
Experience in nonprofit, community-based, or mission-driven organizations preferred
Able to work effectively in a hybrid work environment
Team Leader certification

Preferred

Experience in nonprofit, community-based, or mission-driven organizations preferred
Hybrid work environment experience

Benefits

Mission-Driven Impact: Contribute to meaningful, measurable change every day
Collaborative Culture: Work in a supportive environment grounded in shared values
Comprehensive Benefits: Medical, dental, and vision coverage for you and your family
Wellness & Belonging: Complimentary YMCA membership for you and your household
Retirement Security: 10% employer contribution + 403(b) and Roth options
Work-Life Balance: Generous PTO and holidays
Professional Growth: Access to leadership development, training, and certifications
Welcoming Environment: A culture where all individuals feel valued and empowered

YMCA of the USA

YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs. To address the specific needs of communities, each YMCA is an independent organization, autonomous and separate from YMCA of the USA. They are required by the national constitution to pay annual dues, to refrain from discrimination and to support the YMCA mission. All other decisions are local choices, including programs offered, staffing and style of operation.Learn, Grow and Thrive with a Career at the Y Imagine going to work knowing that what you do each day positively affects the lives of the people in your community. Working at the Y, you'll discover more than a job-you'll enjoy a career with a future and the opportunity to make a lasting difference in the lives of those around you. Our staff members-of all ages and backgrounds and life experiences-enjoy the personal satisfaction that comes from nurturing the potential of youth and teens, improving the nation's health and well-being and providing support to our neighbors. The Y ensures that everyone has the opportunity to become healthier, more confident, connected and secure.Search for open positions at Ys across the U.S.: https://www.ymca.org/get-involved/careers/opportunities/open-positions

Founded in 1900

Chicago, Illinois, USA

35K employees (316 in marketing)

www.ymca.org