Responsibilities

• Provide strategic leadership and guidance to Media SMEs in development of programs to meet campaign objecti ves
• Act as the escalation point for senior level clients and internal stakehold ers
• Senior leader on each client program, looked to as such by clients and internal stakehold ers
• Oversee (and develop, where required) standardized process for media and campaign planning, optimization, budget management and creative testing, and enforce uptake/follow-through. This may include AI-enabled process es.
• Responsible for appropriate staffing and resource management within the team, aligning to profitability and staffing needs for each client
• Coach and mentor direct reports, and ensure appropriate management of full team
• Communicate project status and campaign performance to agency executives and account teams
• Effective and impactful communication with clients, internal stakeholders and team members
• Analyze metrics and performance data and provide actionable recommendations for campaign optimization to ensure performance is meeting or exceeding client objectives
• Demonstrate expert-level knowledge of the role each media type plays in integrated media plans; assist in creation of plans for DAC clients and client prospects

Requirements

• 12-15+ years of experience in Paid Media (digital first, traditional/offline as well)
• Experience creating/developing high-performing client media programs that span multiple channels, tactics and goals
• Strong understanding of full-funnel media planning (including audience and competitive research, etc.)
• At least 7 years of proven experience managing and developing teams of subject matter experts
• Strong expertise with high-performance, full-funnel lead gen and/or sales-focused campaigns
• Expert level media/campaign planning, management and optimization knowledge
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of testing methodologies, betas, and industry trends and topics
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new display methodologies with a view to improving service offer

Benefits

• Professional Growth & Impact: Be part of a globally recognized performance marketing agency with deep investment in data and technology, helping shape the future of analytics-led media strategy at scale while influencing sophisticated enterprise and multi-location marketing programs
• Collaborative Culture: Work alongside senior leaders across media, technology, and analytics in a global organization that values curiosity, transparency, and innovation
• Career Development: Access ongoing learning, mentorship, and opportunities to work with cutting-edge tools and top-tier clients in the performance marketing space
• Competitive Benefits: Competitive salary and comprehensive health benefits
• Generous PTO, wellness initiatives, and parental leave
• Retirement savings plans
• Supportive, collaborative, and casual work environment