Associate Vice President of Marketing, Brand, and Creative Services

Responsibilities

• Brand development
• Writing and editing
• Strategic storytelling
• Digital and print design
• Web design and development
• Advertising and marketing
• Photography and videography
• Lead and manage the Performance & CRM Marketing team, overseeing paid media strategy and buying, marketing analytics, CRM platform management, enrollment funnel optimization, A/B testing, and KPI reporting.
• Lead and manage the Digital & Social team, overseeing website strategy, SEO/AEO/GEO and emerging search practices, social media strategy and platform content.
• Lead and manage audience development initiatives that grow and diversify FIT's reach and brand awareness across Hue, FIT Newsroom, the website, and social platforms extending beyond the college's core faculty, student, alumni, staff, and parent audiences.

Requirements

• Bachelor's degree required.
• Minimum of 15 years of progressively responsible experience in creative direction, advertising, marketing and communications, publications management, web design, and strategy including at least 8 years at a management and supervisory level.

Preferred

• Experience in branding and marketing of complex organizations in either corporate or higher education settings.
• Experience leading and managing highly faceted teams.
• Experience overseeing performance marketing, CRM, or digital/audience-development functions in addition to creative or brand teams.

Benefits

• Retirement Plans
• Health Care Plan and Dental Plan
• Employee Assistance Program
• Flexible Spending Account
• Commuter Benefit Plan
• FIT Tuition Exemption Program
• Paid Time Off (Vacation, Personal, Sick and Holidays)
• 4-day Summer Workweek
• Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program