Responsibilities

• Growth Strategy & Execution
• Design and lead an integrated marketing strategy that drives measurable growth in membership acquisition, engagement, and renewal, as well as adoption of Quality Programs, educational offerings and other resources and services.
• Build a modern marketing function, driving the full funnel end-to-end, from awareness through conversion and retention, with the systems and discipline to test, measure, and scale what works.
• Accountability & Analytics
• Establish KPIs, attribution models, and dashboards (e.g., Power BI/AI) that make marketing ROI visible and actionable.
• Build a culture of continuous testing, including A/B and multivariate testing on creative, offers, audiences, and channels, to systematically improve conversion and cost efficiency over time.
• Paid and Owned Channel Leadership
• Direct paid digital and search investment (Google Ads, LinkedIn, Meta, display) alongside owned channels (email, web, organic social) to maximize acquisition and engagement at the lowest sustainable cost.
• Own return on ad spend (ROAS) and cost-per-acquisition targets across paid channels, in close partnership with the social media and web teams.
• Marketing Technology & Data Infrastructure

Requirements

• Bachelor’s degree or higher from an accredited college or university is required; advanced degree preferred.
• 10–12 years of progressive marketing experience with a demonstrated track record of driving measurable growth in acquisition, engagement, or revenue through data-driven, multichannel campaigns; healthcare experience a plus.
• Proven success building and scaling testing programs (A/B, multivariate) and translating results into strategy.
• Experience owning marketing automation and CRM/AMS platforms. Marketo experience at a strategic and technical level preferred.
• Demonstrated ability to market to various personas and stakeholders across the healthcare and hospital systems environments.
• Deep, hands-on experience with paid digital/search advertising, conversion rate optimization, and marketing analytics with a demonstrated track record of managing and improving ROAS across paid channels.
• Knowledge of PropFuel preferred; proficiency with Stripo or equivalent email design tool required.
• Demonstrated experience in performance marketing and paid digital advertising (Google Ads, LinkedIn, Meta or similar platforms).
• Strong analytical skills with experience interpreting and presenting campaign performance data; Power BI experience preferred.
• Experience with CRM/AMS systems and using data to drive segmentation and targeting decisions.

Benefits

• Vacation, personal, and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medical—comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance