Responsibilities

• Develop and articulate a comprehensive creative strategy aligned with organizational goals, marketing priorities, and brand strategy.
• Define and communicate the brand’s unique value proposition, positioning, and differentiation to target audiences.
• Lead creative strategies informed by customer insights, audience needs, market trends, and industry dynamics.
• Evaluate, implement, and optimize AI-powered tools for design, content creation, image/video editing, and project management.
• Develop, direct, and produce creative assets from strategy and concept through completion across print, digital, social, video, audio, experiential, and emerging platforms.
• Manage highly visible and complex creative projects that impact the business and span multiple teams, platforms, or stakeholder groups.
• Forecast resource needs, drive project schedules, prioritize work, and communicate trade-offs when timelines or deliverables are at risk.
• Review creative output from internal partners, agencies, production companies, and vendors to ensure high standards of creativity, innovation, quality, and brand association.
• Supervise and develop the content team, ensuring alignment with brand strategy, messaging, and business objectives.
• Manage content workflows, set clear expectations, monitor performance metrics, and provide constructive feedback to support professional growth.

Requirements

• Bachelor’s degree in marketing, communications, design, or related field.
• Minimum of 10 years of experience in creative services, an in-house agency, or advertising agency.
• At least 5 years of experience leading large teams, budgets, and comprehensive creative strategies.

Preferred

• Experience leading creative strategy within a large, complex, matrixed organization.
• Experience building or evolving an in-house creative studio or creative services function.
• Healthcare, consumer brand, agency, or enterprise marketing experience.
• Experience implementing AI or Generative AI tools into creative workflows.
• Strong executive presence with the ability to serve as a strategic thought partner to senior leaders.

Benefits

Our Commitment to You: Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: