Responsibilities

• Lead account strategy and performance
• Build growth strategies around client business goals and priority audiences, defining the role of paid media, direct-to-consumer, marketplaces, and retail.
• Define business goals and measurement plans before launch. Use media, sales, conversion, and product performance data to recommend where to scale, reallocate, or test, and what to change when results fall short.
• Use AI tools and Grain’s planning platforms to speed up analysis, forecasting, and briefing, and help shape how the Strategy team adopts new ones.
• Own commerce and storefront strategy
• Set priorities for product assortment, pricing recommendations, product presentation, and storefront content based on client goals and performance.
• Connect media and promotions to inventory, product detail pages, and storefront readiness. Guide execution through your team and assess whether improvements deliver the intended results.
• Lead clients and integrated planning
• Serve as the primary day-to-day strategic client lead. Lead planning conversations and business reviews with a clear point of view, aligning stakeholders on priorities, investment tradeoffs, and success measures.
• Turn objectives into actionable briefs and coordinate Performance, BI, CRM, and Creative around one account plan, with clear owners and deadlines.

Requirements

• 5–7+ years of relevant experience in paid media or digital strategy, including leading client accounts and taking responsibility for business results. Agency experience preferred.
• Strong paid media strategy skills: you can translate business goals into audience and channel priorities, investment recommendations, and testing plans.
• Analytical judgment: you can interpret performance data, distinguish a useful signal from noise, and explain what the team should do next.
• A record of building trusted client relationships and leading senior stakeholders through recommendations, decisions, and business tradeoffs.
• Experience managing and developing team members and coordinating work across media, analytics, creative, and CRM disciplines.
• Ecommerce or storefront experience is a plus, including work with Shopify, Amazon, Walmart, or TikTok Shop. Deep expertise across every platform is not required; strong media strategists with an interest in commerce are welcome.
• Clear writing and presentation skills, with the ability to turn analysis into briefs and recommendations that executive level clients and teams can act on.
• Hands-on experience using AI in your own work, and an interest in finding where it makes planning and analysis better.