Responsibilities

• Own the everyday heartbeat of Instacart's social presence.
• Serve as the strategic executor and creative engine behind our always-on content — writing briefs, leading platform operations, and ensuring Instacart shows up consistently, creatively, and relevantly between major campaigns.
• Ideate content around the next food trend and translate insights into social content strategy.
• Manage content calendars and publishing workflows end-to-end.
• Collaborate with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals.
• Write creative briefs and provide feedback to freelance or contract content creators.
• Maintain meticulous attention to detail — copy accuracy and publish timing, ensuring nothing slips through the cracks.
• Navigate ambiguity and shifting priorities while staying organized, proactive, and solutions-oriented.
• Provide strong creative judgment and feedback on content and storytelling.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience as a Social Media Manager, with 5+ years in social media and marketing roles overall
• Proven track record managing always-on content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts
• Experience owning content calendars and publishing workflows end-to-end
• Pop culture obsessed. You know what's trending, what's dying, and what's about to blow up before it hits everyone else's FYP
• Strong analytical mindset with hands-on experience in social analytics platforms (e.g., Sprinklr, Dash Hudson)
• Experience building and presenting monthly, quarterly, and annual performance reports in both spreadsheet and deck formats
• Strong cross-functional collaborator with proven experience working closely with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals
• Demonstrated ability to write creative briefs and provide feedback to freelance or contract content creators
• Meticulous attention to detail — from copy accuracy to publish timing, nothing slips through the cracks

Preferred

• Experience in creating and editing lofi Tiktoks and familiar with editing tools such as CapCut
• Understanding of SEO best practices as applied to social and digital content
• Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.
• Please review our Flex First remote work policy here .
• Offers may vary based on many factors, such as candidate experience and skills required for the role.
• Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.
• Please rea d more about our benefits offerings here .