Associate Social Media & Digital Manager at Mast-Jägermeister US | White Plains, NY

Mast-Jägermeister US

Associate Social Media & Digital Manager

White Plains, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end digital activation across social, influencer, and eCRM to drive engagement and a unified brand experience, with hands-on brief writing, calendar management, and cross‑functional approvals.

Social & Influencer: plan, execute, and optimize organic content, engage communities, and run influencer campaigns.
eCRM & eCommerce: support acquisition/engagement campaigns, content QA, and site/commerce updates to boost conversions.
Cross-functional governance: ensure compliance, maintain brand voice, and coordinate agency partners to deadlines.

Job Description

Responsibilities

Digital Program Execution: Execute digital programs across Organic Social, Influencer, and eCRM; write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.
Social (Organic + Influencer): Support strategic planning for organic social strategy and execution as well as influencer programs; daily point of contact for agency partners; execute content calendars, trend content, and influencer activations.
eCRM: Support acquisition and engagement strategy; daily POC for email agency; oversee content creation, editorial, QA, and ensure carry through of brand TOV.
eCommerce / Apparel & DTC: Support acquisition and conversion; manage Shopify or third-party updates, photography coordination, QA and publishing; coordinate apparel shipments; support DTC liquid product initiatives.
Cross-functional Governance: Track KPIs, schedule reviews, build calendars, manage agencies to deadlines, coordinate compliance and consistency across channels.
Content & Asset Management: Review and approve content, manage calendars, coordinate agency feedback loops, and ensure a unified consumer experience.
Sweepstakes & Campaign Ops: Manage sweepstakes on digital channels, rules coordination, prizing coordination, and shipment coordination.
Financial Tracking: Submit internal invoices and manage budget reconciliation.

Requirements

Bachelor’s degree in digital marketing, marketing or advertising.
3–5 years in social, influencer, community management, and eCRM.
Agency experience preferred; CPG or Bev-Alc a plus.
Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
Ability to translate analytics into insights.
Excellent writing/editorial skills
Strong visual content/design skills; content capture, editing and publishing
Organized, independent, creative.
Unrivaled attention to detail
Software Experience Required: - Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager - Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr) - eCRM: Salesforce, Adobe, similar - Web: Google/Adobe Analytics. - Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello) - Creative Tools: Canva or Adobe Suite (or comparable tools)

Benefits

Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy

Mast-Jägermeister US

Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world.MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company. For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market.SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.

White Plains, New York, USA

241 employees (26 in marketing)

mastjagermeisterus.com