Associate SEO Specialist

Rochester, NY (On-site)

$45K/yr – $54K/yrEntry Level1+ years expFull time

Posted 2 hrs ago

Job Summary

Own and support end-to-end SEO campaigns across research, technical optimization, analytics, and cross-functional collaboration, driving performance insights and client-facing guidance.

  • Manage day-to-day SEO campaigns and QA
  • Collaborate with Analytics, Content, and Development teams to implement strategies

Job Description

Responsibilities

  • Support the day-to-day management of complex SEO campaigns, including keyword research, competitive analysis, on-page optimization, and technical SEO troubleshooting
  • Assist with comprehensive site audits and evaluate client analytics to generate performance insights and actionable recommendations
  • Support QA efforts for SEO campaigns and reporting deliverables
  • Contribute to client-facing materials and occasionally present best practices in client meetings
  • Continuously build knowledge in SEO best practices, keyword strategy, off-page tactics, and tools
  • Learn to measure, analyze, and report on SEO campaign effectiveness to optimize results
  • Stay up to date on search algorithm changes, industry trends, and evolving tool capabilities
  • Analyze websites for opportunities to improve architecture, navigation, and visibility for targeted keywords
  • Research and present ideas to improve SEO strategy and performance
  • Collaborate with internal teams (SEO, Analytics, Account Services, Planning) to surface new SEO opportunities aligned with client goals

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
  • Minimum of 1 years’ experience with paid and organic search ecosystem
  • Working knowledge of search engine optimization practices
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
  • Google Analytics certification

Preferred

  • Experience bringing strategic plans to execution
  • Google Adwords certification
  • Agency experience

Benefits

  • ESOP (employee stock ownership plan)
  • annual bonus
  • full benefits package
  • paid time off benefits
  • 100% paid parental leave
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Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Salaries

Posted range

$45K/yr – $54K/yr

Taken straight from the job posting.

See all Butler/Till salaries

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434
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Associate SEO Specialist

Butler/Till · Rochester, NY · On-site