Responsibilities

• Own day-to-day execution across all retail media platforms: Instacart, Target Roundel, Amazon Ads (Whole Foods), and Kroger 84.51/CitrusAd today, with Walmart Connect and others as we expand, including campaign setup, bidding, budget pacing, and optimization.
• Take direct, in-platform ownership of retail media execution currently managed by an outside partner. You own the transition itself: what moves first, what we keep from the partner's setup, and what we rebuild.
• Build and maintain a reporting cadence that tracks spend, ROAS, and where available incremental impact across every platform.
• Diagnose underperformance correctly before reacting to it, telling the difference between a real problem (creative fatigue, rising bid costs) and a false alarm (a planned budget cut, an out-of-stock SKU dragging down conversion).
• Manage relationships directly with retailer media reps and platform account teams to unlock better placements, rates, and early access to new ad products.
• Own our national shopper marketing programs (Fetch, Ibotta, and similar receipt-rebate and loyalty programs) end to end.
• Plan and execute retailer-specific, bottoms-up shopper programs: digital coupons, retail tools, and shipper and display programs.
• Weigh tradeoffs between programs with clean, provable ROI and programs that are harder to attribute but strategically valuable, like a shipper display that strengthens a buyer relationship even without clean attribution.
• Partner with Sales on retailer priorities so shopper marketing dollars reinforce what our sales and broker teams are already working to win with each buyer.
• Own digital shelf content and syndication (Syndigo and similar) across retailers, keeping product content accurate and complete.

Requirements

• Hands-on experience running paid retail media campaigns in-platform, at a brand or directly on behalf of one.
• Direct experience on at least two or three major retail media platforms (Instacart, Target Roundel, Amazon Ads, Kroger 84.51, or Walmart Connect).
• Experience with shopper marketing programs, ideally including a national program (Fetch, Ibotta, or similar) in addition to retailer-specific programs.
• Comfortable owning a budget with real forecasting and reporting discipline.
• Self-directed. You can run the media and shopper marketing side of this role solo, without a team behind you, from day one.
• Comfortable moving fluidly between analytical media-buying work and broader account and operational support tasks in the same week.

Preferred

• CPG experience, ideally at a brand scaling across national retailers.
• Experience with digital shelf content tools (Syndigo or equivalent) or retailer portals such as Target's POL.
• Experience taking media execution in-house from an agency or outside partner.