Associate, Regional Marketing

Responsibilities

• Develop and execute local marketing plans that identify key community events, strategic partnerships, and business development opportunities within your region with the Regional Marketing Manager.
• Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations to drive awareness and customer acquisition.
• Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings, ensuring every activation delivers an exceptional brand experience.
• Partner closely with Restaurant Operations teams to execute the local store marketing playbook and identify ongoing opportunities to drive traffic, sales, and repeat customers.
• Support the execution of new store openings, regional marketing campaigns, and strategic brand partnerships.
• Identify, negotiate, and secure local partnership opportunities that align with business objectives and generate measurable impact.
• Manage field marketing agencies, vendors, and brand ambassadors to ensure flawless execution of local events and activations. Help train Brand Ambassadors to align with Wonder’s goals and objectives.
• Own regional event calendars, marketing item inventories, and logistics to ensure events are executed efficiently and on brand.
• Manage local marketing budgets, tracking spend and maximizing return on investment across partnerships and activations.
• Brief creative requests and coordinate the development of marketing assets needed to support events, partnerships, and campaigns.

Requirements

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
• Located in the Greater Boston area.
• Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands.
• Proven success building community partnerships that drive measurable business results.
• Experience supporting new store openings or market launches is strongly preferred.
• Strong project management skills with the ability to manage multiple priorities and execute in a fast-paced environment.
• Exceptional relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand.
• Experience managing agencies, vendors, or brand ambassadors for local events and activations.
• Strong negotiation skills and the ability to identify mutually beneficial partnership opportunities.
• Analytical mindset with experience using reporting tools (such as Looker) and campaign performance data to inform strategic decision-making.

Preferred

• Experience managing local marketing budgets and measuring ROI is preferred.
• Experience managing local marketing budgets, including Looker, Monday.com, Splash, Excel (from Skills).

Benefits

• The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands.