Associate Program Marketing Manager

Reston, VA (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and orchestrate gift card and catering/private event programs across multiple restaurant brands, tying campaign strategy, email and SMS touchpoints, and local activations to measurable guest traffic and spend.

  • Program ownership: gift card and catering/event programs across brands with ROI tracking
  • Multi-channel campaigns: drive guest traffic, higher guest counts, and larger average checks
  • Cross-functional collaboration and analytics: align with operations, IT, events, store teams and monitor ROI and gift card metrics

Job Description

Responsibilities

  • Program Management: Execute and manage the corporate gift card and catering/private event programs across multiple restaurant brands.
  • Campaign Strategy: Develop and implement comprehensive multi-channel marketing campaigns to drive guest traffic, boost customer counts, and increase average check sizes for these programs.
  • Email Marketing: Contribute heavily to the company's email and SMS marketing distribution programs to engage and retain target audiences supporting all of the brands.
  • Cross-Functional Collaboration: Collaborate with operations, IT, Private Events team and store management teams to align marketing programs.
  • Market Analysis: Monitor competitor activities, analyze industry market trends, and track performance metrics to measure campaign return on investment and all gift card measures.
  • Local Outreach and Programs: Support local gift card activations and tracking and catering/event marketing programs.

Requirements

  • Skills: Strong digital marketing capabilities, cross-functional leadership, and data-driven analytical skills combined with creative design abilities.
  • Experience: A growth-minded marketing professional with a background in multi-unit hospitality, restaurant groups, or corporate retail environments. Knowledge of gift card program is a plus.

Benefits

  • Health/Dental/Vision
  • Paid Time Off
  • 401(k), matched up to 4%
  • Short and Long Term Disability
  • Tuition Reimbursement
  • Employee Referral Program
  • Pet Insurance
  • Discounts: Hotels, Travel, Tickets, Restaurants
Thompson Hospitality Corporation logo

Thompson Hospitality Corporation

Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.

Founded in 1992
Reston, Virginia, USA
760 employees (27 in marketing)

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
29.9%
Direct
51.1%
Referral
8.5%
Social
9.2%
Paid
1.1%

Headcount Trend

Current headcount: ~765

Marketing Team

Marketing Team Size
16 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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