Responsibilities

• Serve as the primary executor of day-to-day ad hoc email, text message and push notification campaigns for product launches, promotions, and retargeting.
• Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices.
• Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS and push channels.
• Partner with the ecommerce planning team to understand product and promotional forecasts, using those insights to adjust the campaign calendar and prioritize messaging focus accordingly.
• Contribute to email, text messaging and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers.
• Wireframe campaigns and design templates. Liaise with internal teams to provide detailed direction for design and copywriting handoff.
• Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long-term retention among new subscribers.
• Partner with analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS and push; surface actionable insights to inform campaign strategy.
• Work cross-departmentally (with brand marketing, ecommerce content, social, design, copywriting and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc.
• Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc.