Associate Product Marketing Manager- Monopoly Go!

Culver City, CA (Hybrid)

$80K/yr – $85K/yrEntry Level2+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive go-to-market planning, creative development, and cross-functional coordination for MONOPOLY GO campaigns, IP collaborations, and live events.

  • Lead GTM planning and campaign execution with product, LiveOps, UA, CRM, and cross-functional teams.
  • Oversee creative development and asset delivery across trailers, key art, and UA creatives.
  • Coordinate app store promotions and IP collaboration campaigns with licensors and internal partners.

Job Description

Responsibilities

  • Support GTM planning and campaign execution across seasonal content, in-game events, new product features, and major IP collaboration launches, partnering with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to keep launches on track and unblock execution.
  • Drive creative development for marketing campaigns, including trailers, key art, User Acquisition creatives, and other promotional assets. Act as the primary point of contact between internal creative teams, external agencies, and marketing stakeholders to manage timelines, feedback, approvals, and asset delivery.
  • Support app stores promotional initiatives, including featuring opportunities, in-app event cards,co-marketing campaigns across App Store and Google Play.
  • Support major IP collaborations, partnering closely with external licensors and internal stakeholders throughout campaign development. Serve as the primary point of contact for licensor reviews, approvals, and day-to-day communications to ensure assets meet partner guidelines and deadlines.
  • Become an expert in MONOPOLY GO!, its roadmap, and live operations, using deep product knowledge to support marketing initiatives, partnership opportunities, and cross-functional decision making.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
  • 2–3 years of experience in product marketing, brand marketing, project management, or a similar role.
  • Passion for games and a strong desire to learn product marketing in a live-service environment.
  • Excellent organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
  • A proactive, self-starter mindset with strong attention to detail and a willingness to take ownership of projects from planning through execution.
  • Strong written and verbal communication skills, with experience collaborating across cross-functional teams and external partners.
  • Ability to thrive in a fast-paced, evolving environment and adapt as priorities shift.

Preferred

  • Experience working with licensed IPs, platform partnerships (App Store/Google Play), or User Acquisition is a plus.
  • Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus.
  • Experience supporting creative development, marketing campaigns, or go-to-market initiatives is a plus.

Benefits

  • equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.
Scopely logo

Scopely

3.7 Glassdoor

Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises, including the most successful mobile game ever launched "MONOPOLY GO!," along with "Stumble Guys," "Star TrekTM Fleet Command," "MARVEL Strike Force," "WWE Champions" and "Yahtzee® With Buddies," among many others.Scopely creates, publishes, and live-operates immersive games across mobile, web, PC and console that empower a directed-by-consumerTM experience.Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform PlaygamiTM that supports one of the most diversified portfolios in the games industry.Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies” and as a TIME100 “Most Influential Company In the World,” Scopely has surpassed $10 billion in lifetime revenue due to its ability to create long-lasting game experiences that players enjoy for years.Scopely has global operations across North America, Central America, EMEA and Asia, with additional game studio partners across four continents. Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.For more information on Scopely, visit: scopely.com.

Founded in 2011
Culver City, California, USA
3.7K employees (1,138 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$30
Traffic Source Mix
Search
17.4%
Direct
32.7%
Referral
47.1%
Social
2%
Paid
0.7%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
301 (8% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$998.5M
Last Raise
$340M
Secondary Market, 4 years ago

Funding History

  • Oct 2021
    Secondary Market
  • Dec 2020
    Secondary Market
  • Oct 2020
    Series E • $340M

Recent News