Responsibilities

• Manage, Strategize, and Collaborate on Product Roadmap
• Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development.
• Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
• Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
• Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products
• Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
• Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
• Support Events Strategy: Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals.
• Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
• Collaborate Across Teams: Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results.

Requirements

• Bachelor’s degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience.

Preferred

• Experience working with cross-functional teams.
• Experience with and passion for innovative activities and mindsets such as Design Thinking.
• Experience developing value propositions and translating them into actionable marketing strategies
• Previous work experience in areas relevant to the assigned technology.