Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
21 hrs ago
Associate Product Marketing Manager
West Chester, PA (Hybrid)
Salary Not AvailableEntry Level1+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the product lifecycle for assigned categories, driving profitable launches and ongoing lifecycle optimization through cross-functional collaboration with engineering, design, and marketing to align pricing, forecasting, and go-to-market plans.
- Own lifecycle and launch planning: pricing, forecasting, and on-time market introductions.
- Drive market and competitor insights to shape product strategy and promotions.
- Coordinate cross-functional execution from concept to line reviews, packaging, and collateral across online and retail channels.
Job Description
Responsibilities
- Support Sr. Business Unit Director for product management activities and new product launches, lifecycle management, and profitable introductions in assigned categories and for specific retail/channel customers.
- Assist development of the 3-year product plan with market insights to drive growth and profitability.
- Collaborate on planning and analysis for new products, including pricing, forecasting, launches, and lifecycle management.
- Conduct market research to understand consumer behavior and uncover unmet needs.
- Develop deep market and competitive understanding, including pricing and go-to-market approaches.
- Work with engineering, manufacturing, and design to generate insights through ideation, teardowns, mock-ups, and analysis.
- Support final product concepts with Product Design against business requirements and coordinate with Creative for packaging design and development.
- Analyze sales performance across key retailers and determine actions based on insights.
- Plan, track, and manage product availability across channels to ensure on-time launches and line reviews.
- Help develop product models for online and open-channel purchases.
- Aid in development and validation of product claims, packaging, and A+ marketing content.
- Support marketing/sales activities such as sales presentations, merchandising, promotions, collateral, and POS for assigned categories.
- Prepare for and participate in product line reviews as needed.
- Manage declining lifecycle items, inventory disposition, and monitoring to identify opportunities.
Requirements
- Bachelor's Degree required; an MBA is a plus.
- 1-3 years of experience in sales/finance/marketing/business analytics is a plus.
- Strong analytical and financial skills for market/competitive evaluation, pricing, and line management.
- Ability to work effectively across functions and lead teams.
- Team player with good interpersonal skills to lead cross-functional teams.
- Excellent verbal, written, and presentation skills.
- Strong project management with prioritization and attention to detail.
- Proficiency in Excel, PowerPoint, Teams, SharePoint, and Word.
- Ability to travel as needed.
Benefits
- Flexible hours and a hybrid work schedule for our corporate team
- Dog-friendly corporate headquarters adds a fun, welcoming atmosphere
- Competitive salaries with bonus potential recognize and reward your contributions
- Comprehensive benefits package with strong 401(k) match, wellness incentives, and robust health coverage
Lasko Products
Lasko's mission is to enhance lives by creating comfortable environments with innovative products you can trust. Lasko’s Five Core Values include Be Bold, Be Together, Be A Leader, Be Accountable, Be The Change. •Be Bold – Challenge the status quo, courageously pursue the impossible, Reject mediocrity •Be Together – Work together for success, drive trust and candor with each other, prioritize “We” before “I” •Be A Leader - Lead with personal conviction, inspire each other to deliver high-quality results, leverage resilience and agility to drive excellence •Be Accountable – Consistently deliver to our customers, embrace commitments as a contract, and take pride in our actions •Be The Change - Demonstrate a passion to win, Make a difference at work and in our communities, step forward and take initiativePerformance - There's a reason we've been around for over a century. We consistently craft high-performing and quality products that not only enhance the lives of our customers but also drive us to create transformative air solutions continually.Safety - You can trust that safety standards are not only met but exceeded. Our unwavering commitment to rigorous testing and quality checks puts providing safe and reliable products at the forefront of everything we do.Accessibility - Every home should experience maximum air comfort. We commit to a production process that prioritizes affordability and availability during all seasons for our customers, without sacrificing the innovation you expect.American Roots - Our products are designed and engineered in the United States. We're an American brand that knows what Americans want and need from home comfort solutions.The full product line of innovative portable fans, portable heaters, and humidifiers can be viewed at www.lasko.com.
Traffic Signals
Monthly Visitors
100.9K
Traffic Source Mix
Search
60%
Direct
34.9%
Referral
3.6%
Social
1.1%
Paid
0.3%
Headcount Trend
Current headcount: ~625
Marketing Team
Marketing Team Size
23 (4% of company)
