Drive product marketing enablement and launch readiness for Intelligems’ e-commerce platform.

• Own distribution of product marketing materials to all customer-facing teams across Support, Success, Sales, and Marketing.
• Ensure materials are delivered through appropriate channels and are easy to find and use.
• Follow up with teams to confirm understanding and actual usage of product marketing outputs
• Drive accountability - actively ensure product marketing work lands and gets adopted by the teams that need it
• Support the development and maintenance of product messaging, positioning statements, and proof points
• Maintain awareness of the competitive Shopify app landscape - understand how Intelligems is positioned relative to alternatives and help ensure that framing is reflected in customer-facing materials
• Track how customers and prospects talk about their problems, and surface language and insights that sharpen our messaging over time
• Own a checklist-driven approach to product launches and updates
• Create and maintain high-quality supporting materials including: Internal one-pagers and summaries, Help center documentation and FAQs, Troubleshooting guides, Enablement decks and training materials
• Raise the production quality and professionalism of all product marketing content

• Ensure consistency in messaging, terminology, and visual presentation
• Create and maintain high-quality screen recordings and product walkthroughs using tools like Loom, Screen Studio, Tella, Arcade
• Maintain consistency in tone, structure, and visual presentation across all video content
• Build a library of reusable visual assets that can be leveraged across teams using AI
• Support product launches by tracking deliverables, timelines, and dependencies (Notion, Linear etc.)
• Coordinate with Core Product and Product Growth teams to ensure materials accurately reflect feature changes
• Ensure all customer-facing teams are launch-ready and proactively flag any gaps or blockers
• Support beta and early-access programs through documentation and internal communication
• Own post-launch follow-up to confirm materials are being used and are effective
• Partner with Support, Success, Sales, and Marketing to ensure teams have accurate, current product information