Associate Product Marketing Manager – GRC

Responsibilities

• Launch & GTM Execution
• - Support go-to-market activities for new products, capabilities, and feature releases.
• - Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.
• - Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales to support launch execution.
• - Support cross-sell and upsell initiatives by developing messaging and materials that help customers understand the value of additional products and capabilities.
• - Help ensure product positioning is consistently represented across relevant marketing and sales channels.
• Sales Enablement
• - Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.
• - Manage the internal sales enablement tool and sales asset repository and act as primary administrator
• - Support sales training and internal communications around new products, releases, positioning, and competitive insights.

Requirements

• 2-3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.
• Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.
• Strong written and verbal communication skills, with the ability to simplify complex products and concepts for different audiences.
• Experience creating marketing and sales enablement materials for B2B audiences.
• Comfortable conducting market and competitive research and turning findings into practical insights and assets.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Comfortable working with marketing or business metrics and using data to inform decisions.
• Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows.
• Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset.