Responsibilities

• Product Portfolio Ownership
• Support the North American product marketing strategy and NPD roadmap for an assigned channel that align with Blueair’s strategic growth pillars.
• Develop and execute go-to-market (GTM) plans
• Lead and execute channel initiatives as part of the annual business plan, such as SKU extensions, commercial alignment and lead project management for OTIF.
• Manage the full product lifecycle for the assigned channel — from launch readiness through Phase-In / Phase-Out (PIPO) decisions.
• Own category-level P&L and work cross-functionally to ensure sustainable, profitable growth.
• Serve as the product expert and primary point of contact for internal and external stakeholders for the assigned channel.
• Provide product training and launch support to cross-functional teams and customer-facing partners.
• Innovation Launch Management
• Lead launch management for new product introductions (NPIs) and line extensions within the assigned channel, ensuring launches are delivered on time.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in product marketing or product management in a B2C environment, consumer durables or CPG categories is required.
• Demonstrated experience owning a product portfolio or category, including launch management and lifecycle decisions.
• Strong analytical skills with the ability to translate market and data analysis into actions
• Solid commercial acumen with experience developing business cases or managing product-level P&Ls.
• Excellent project management skills with the ability to manage multiple simultaneous workstreams.
• Strong written and verbal communication skills, including experience presenting to leadership.
• High degree of independence, resourcefulness, and personal accountability.

Benefits

• health insurance (medical, dental and vision)
• 401K with company match
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous additional perks and benefits