Associate Product Marketing Director

New York City, NY (Hybrid)

$190K/yr – $230K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead the PMM function at Canary, shaping platform positioning, storytelling, and end-to-end GTM for product launches while driving continuous improvement in analytics, pricing, and market intelligence.

Job Description

Responsibilities

  • Team leadership. Manage, coach, and develop a team of PMMs (currently 3). Build the function's operating model and hold a high bar on quality and speed of execution. Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter
  • Positioning and messaging. Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties
  • Storytelling and narrative. Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape
  • Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification
  • Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction
  • Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category

Requirements

  • 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team
  • Experience scaling the impact of a PMM function — not just inheriting one
  • Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio
  • Strong positioning and messaging chops — you’ve taken complex products to market and made them simple and compelling
  • Experience with product launches from concept through post-launch measurement; you’ve run launches across multiple tiers and know how to calibrate the machine
  • A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst
  • Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story
  • Based in New York City; comfortable in a hybrid environment (3 days / week in office)

Benefits

  • Unlimited PTO: Take the time you need to truly rest and recharge
  • Holidays + Canary Days: Standard holidays plus monthly company-wide days off for a guaranteed long weekend
  • Birthday Holiday: A dedicated day off to celebrate you!
  • Office Exchange: A travel stipend to visit the team in person at our SF, NY, or Dallas hubs
  • Canary Hotel Experience: Staying at a Canary hotel? We’ve got you covered with a credit toward your stay
  • Preferred Hotels Discount: Enjoy a minimum 30% off the best available rate at select partner hotels globally
  • Self Improvement Club: A monthly budget to help you smash your personal goals
  • Professional Development: Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection
  • Referral Program: Help us grow the flock and score a cash bonus for successful hires
Canary Technologies logo

Canary Technologies

4.3 Glassdoor

Canary Technologies is a leader in hospitality software solutions. Canary Technologies is modernizing the hotel tech stack with its award-winning AI-powered Guest Management Platform. Digitizing guest touchpoints from booking to checkout, Canary’s cutting-edge solutions simplify hotel operations, increase revenue, and elevate the guest experience. Enabling these innovations is Canary AI, the most advanced artificial intelligence model built specifically for hotels.Trusted by over 20,000 hotels in 100+ countries, Canary powers hospitality at the world’s most renowned brands, including Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels, and Intercontinental Hotel Group. Recognized as the #1 Guest Experience Platform by HotelTechReport for multiple years, Canary has earned accolades such as Fast Company’s Most Innovative Companies, theDeloitte Fast 500.

Founded in 2017
San Francisco, California, USA
295 employees (17 in marketing)
85% recommend to a friend
87% CEO approval

Salaries

Posted range

$190K/yr – $230K/yr

Taken straight from the job posting.

See all Canary Technologies salaries

Marketing Team

Marketing Team Size
11 (4% of company)
Median Career Experience
13 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$177M
Last Raise
$80M
Series D, 9 months ago

Funding History

  • Jun 2025
    Series D • $80M
  • Jun 2024
    Series C • $50M
  • Oct 2022
    Series B • $30M

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$9.8K
Traffic Source Mix
Search
13.6%
Direct
81.6%
Referral
4.2%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~299

Recent News

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Associate Product Marketing Director

Canary Technologies · New York City, NY · Hybrid