Vermont Information Processing

Associate Product Marketer

USA (Remote)

$70K/yr – $90K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the product marketing messaging for VIPs portfolio and arm sales with battlecards, one-pagers, and launch playbooks that translate complex features into buyer value.

  • Messaging ownership: product portfolio positioning for AI-driven features and distributor solutions.
  • Sales enablement: battlecards, objections, and competitive-one pagers that shorten sales cycles.
  • Launch and learning: coordinate launches with PMM, demand gen, and product teams while surfacing win/loss insights to sharpen positioning.

Job Description

  • Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
  • Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals
  • Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
  • Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
  • Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
  • Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
  • Partner with demand gen to develop campaign messaging for product-led campaigns
  • Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel.
  • Write customer newsletters, blogs, white papers, and other lead-gen content as
  • How This Role Drives Revenue - Sales cycle length reduction attributed to improved enablement materials