Responsibilities\n- Target Identification: Deep understanding of target attitudes, beliefs, and behavior; creative approaches to presenting target learnings.\n- Insight Mining: Expertise and creativity in ways to uncover and utilize target insights.\n- Market Research: Expertise in various qualitative and quantitative methodologies, ability to identify knowledge gaps, and develop an annual learning plan utilizing market research to fill gaps and drive the business.\n- Storytelling & Creative Inspiration: Excellent verbal, writing, and presentation skills.\n- Pharma-Proficiency: High-level knowledge of multiple therapeutic areas, with in-depth knowledge of therapeutic areas for brands led.\n- New Business Pitches: Act as the Planning lead on new business pitches.\n- Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.\n- Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.\n- Workshops: Lead insight, positioning, and messaging workshops.\n- Creative Briefs: Author inspiring creative briefs, approaching brand challenges from fresh perspectives.\n- Creative Briefings: Lead inspiring creative briefings.\n- Creative Evaluation: Evaluate creative output through the lens of the target audience.\n- Thought Leadership: Contribute to thought leadership departmental initiatives, introducing novel approaches.\n- Team Management and Mentorship\n- Leadership Skills: Lead by example, maintaining composure, professionalism in challenging situations, serving as a role model for junior team members.\n- Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members\' skills, ensuring projects showcase the agency\'s capabilities.\n- Provide Regular Feedback: Offer both formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.\n- Perform Team Evaluations: Participate in performance reviews for any direct reports and provide coaching to create growth plans for team members as needed.\n- Team Motivation: Foster team motivation and maintain a positive attitude that inspires others\n- Infuse Psychological Safety into Teams: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency