Responsibilities

• Develop and execute integrated marketing campaigns across email, social media, webinars, events, public relations, and partner channels
• Create compelling written content including employer communications, marketing campaigns, press releases, case studies, one-pagers, thought leadership articles, presentations, sales enablement materials, and executive communications
• Build and manage communication journeys that guide prospects, employers, brokers, and partners through various stages of engagement
• Translate complex healthcare, benefits, captive, and alternative funding concepts into clear and impactful messaging for multiple audiences
• Partner with Sales, Product, and Executive Leadership to support product launches, strategic partnerships, association programs, and growth initiatives
• Develop campaign messaging frameworks, content calendars, and communication plans that align with business objectives
• Support webinar development, event marketing, and educational content creation.
• Create and maintain marketing collateral including presentations, flyers, infographics, email templates, and other branded assets
• Perform light graphic design and content layout work using tools such as Canva, PowerPoint, Adobe Creative Suite, or similar platforms
• Assist in maintaining brand consistency across all marketing and communication materials.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred
• 3–7 years of experience in content marketing, communications, campaign management, public relations, sales enablement, or related marketing functions
• Exceptional writing, editing, and storytelling abilities
• Experience developing and executing multi-channel marketing campaigns
• Strong presentation development and business communication skills
• Proficiency with Microsoft PowerPoint, Canva, Adobe Creative Suite, or similar content creation tools.
• Ability to translate complex concepts into clear, audience-focused messaging
• Strong project management and organizational skills
• Ability to manage multiple initiatives simultaneously in a fast-paced environment
• Experience working cross-functionally with sales, marketing, product, and executive leadership teams

Preferred

• Experience in healthcare, employee benefits, insurance, consulting, or B2B marketing
• Experience supporting association, affinity, or partnership-based programs
• Experience with CRM, marketing automation, email marketing, and webinar platforms
• Familiarity with social media, content strategy, public relations, and sales enablement best practices