Responsibilities

• Manage assigned existing paid search campaigns on a day-to-day basis
• Collaborate with senior resources to optimize campaigns based on performance goals and the measurement framework
• Document changes and learnings to improve campaign performance
• Conduct quality assurance for paid search campaigns for a select set of clients, demonstrating meticulous attention to detail
• Actively learn and contribute to keyword analysis, craft compelling ad copy, and analyze, review, and report on campaign performance to maximize results.
• Stay updated on paid search best practices, bid management systems, and industry research
• Take responsibility for maintaining up-to-date process documentation
• Assist senior resources in establishing organization-wide paid search best practices, guidelines, objectives, and documented regulations
• Seek opportunities to contribute to thought leadership materials such as blog posts, white papers, and speaking engagements

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• Minimum of 2 years of experience managing campaigns in the paid search ecosystem
• Exposure to strategic planning and experience in executing plans
• Proven track record of operating with high integrity, commitment, and enthusiasm for roles with cross-functional commitments