Associate Media Planner

Irvington, NY (Hybrid)

$45K/yr – $50K/yrEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Own data-driven media planning support across multiple channels, ensuring accurate planning, clear campaign execution, and actionable optimization insights for planners and clients.

  • Growth Infrastructure: Normalize station/vendor/marketplace data and keep planning tools up to date to enable precise media plans.
  • Demand & Analytics: Verify data quality, ratings, and Nielsen metrics to surface optimization opportunities and clear reporting.
  • Campaign Ops: Coordinate traffic, creative requests, and logistics to ensure on time launches and smooth post-cade review.

Job Description

Responsibilities - Gather, organize, and maintain station, vendor, and marketplace information to support media planning. - Collect pre-logs and monitor campaign clearances to ensure media placements run as intended. - Verify campaign data, ratings information, and audience metrics, including Nielsen data, to support accurate planning and reporting. - Build call projections that help clients and telemarketing partners plan effectively. - Research invoice discrepancies and partner with internal teams and vendors to resolve issues promptly. - Maintain accurate information within agency systems and planning tools. - Prepare client, product, and campaign setup documentation, including telemarketing and web scripts. - Coordinate traffic instructions, creative requests, and campaign logistics to ensure campaigns launch successfully. - Support planners with competitive research, marketplace intelligence, and media recommendations. - Prepare recurring campaign reports and planning documents that communicate performance clearly and concisely. Requirements - Bachelor's degree or equivalent professional experience. - Strong analytical and quantitative skills with an aptitude for working with data. - Proficiency in Microsoft Excel and the ability to quickly learn new platforms and technologies. - Excellent written and verbal communication skills. - Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. - Exceptional attention to detail and commitment to producing accurate work. - Analytical thinking and problem solving. - Clear written and verbal communication. - Organization and time management. - Collaboration across teams and disciplines. Nice_to_have - Internship or exposure to advertising, marketing, communications, or media is preferred. - Growth mindset and willingness to learn across channels Benefits - Flexible Paid Time Off - Comprehensive Medical, Dental, and Vision coverage - Competitive Parental Leave - Hybrid work model with in-office collaboration - Mental health support - Annual agency contribution to your 401(k) - Flexible Spending Accounts (FSA) and Healthcare FSA - Commuter benefits and corporate discounts - Carrot Fertility and family-building support - Employee Assistance Program (EAP)
Attention Arc logo

Attention Arc

We’re a modern media agency built for brands that need every dollar to work harder.Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action.It’s as simple—and as difficult—as that.Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results.We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes.We believe there’s an arc for every challenge.It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding.Thanks for taking the time to learn more about us.Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.

New York, New York, USA
81 employees (23 in marketing)

Traffic Signals

Monthly Visitors
584
Traffic Source Mix
Direct
100%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
23 (28% of company)
Marketing Roles Posted (Last 30 Days)
4